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FUTURE DESIGN SPRINT
Anticipating Shifting Consumer Mindsets
Challenge
With the impact of the COVID-19 pandemic and economic factors like inflation, a leading retailer needed to understand and anticipate shifts in consumer mindsets and behaviors to maintain advantage in a very competitive market.
Our Approach
With the help of OCAD U CO, the client was able to address this challenge. We utilized our Futures Design Sprint—a foresight-infused methodology designed to equip clients with the necessary tools, expertise, and frameworks for strategy development, strategic planning and decision-making. This work was critical in aligning on the future direction and prioritizing key initiatives.
In Depth Trend Analysis
01
Future Landscape Scan
Emerging Trend and Analysis
Leveraging CC foresight scanning methods and techniques and consumer behaviour analysis, we conducted a thorough examination of over 100 emerging trends, signals, and drivers of change. This analysis helped us identify the most impactful forces shaping their business.
Drivers of Change
Forces shaping Client's business
02
Futures Scenario Development
We developed realistic visions of the near future based on the foresight scan and updated consumer mindset shifts, demonstrating what consumers care about, how they approach brands and retailers, and how to make an impact in their lives. This provided the retailer with "what if" scenarios to prepare for a range of potential outcomes.
What consumers care about
Outcome framework
What If scenarios
Visions for near future
03
Strategic Planning using Futures Scenarios
To help the client prepare their strategic planning for managing potential future outcomes, we established clear criteria and frameworks to guide the retailer’s decision-making process. This ensured that their strategies were well-aligned with the evolving market landscape and could be effectively prioritized for maximum impact.
Prioritization for Impact
Criteria
Decision making framework
Evolving market landscape
The identified consumer mindset shifts allowed the client to adjust their marketing strategies within each of the clients five business domains.
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Capacity building in trends analysis, future scenario and strategic planning will help the client respond faster to market changes with reliable data on changing customer behaviors.
