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DESIGN CRITIQUE LAB
Nexus Robotics Usability and Design Audit
The primary objective of the design audit was to enhance the usability of their internal operations dashboard and develop a Grower’s Dashboard for their clients. This improvement aimed to facilitate Nexus Robotics' transition from a rental model to a sales model by providing a more user-friendly and data-rich experience for farmers and internal operators alike.​
01
Research and Analysis
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Conducted research into best practices for dashboard design, distinguishing between operational and analytical dashboards.
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Performed desk research on regenerative agriculture, adaptive management, and yield prediction to align the dashboard features with farmer needs.
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Executed competitive analyses on similar dashboards and website communications from leading companies like Intellinair, EOS Data Analytics, Flytnow, and Plantix.
02
Usability Testing and Feedback
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Gathered feedback from internal users and potential external clients to understand their pain points and needs.
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Critiqued visual mockups and Figma prototypes of the Grower’s Dashboard for layout and data visualization best practices.
03
Design and Recommendations
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Provided detailed recommendations to reduce clutter, enhance visual salience, and ensure smooth transitions between primary and secondary information.
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Suggested the use of flexible pathways, progressive disclosure, and data brushing to add meaningful context to live data.
Measurable Outcomes
Enhanced User Experience:
The recommendations led to a more intuitive and visually appealing dashboard, improving user satisfaction and operational efficiency.
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Increased Client Engagement:
The improved Grower’s Dashboard demonstrated the value of robotic weeding, potentially increasing adoption among farms interested in sustainable practices.
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Market Differentiation:
By addressing usability and incorporating best practices in data visualization, Nexus Robotics positioned itself competitively in the ag-tech market.
Our Recommendations
There were 13 recommendations that were presented as process outcomes. The key deliverables are highghted based on high customer satisfaction
01
Streamlining data management
Competitive analysis reports and strategic recommendation documents detailing the features and enhancements implemented in Nexus Robotics' dashboards.
02
Adaptive Management
Visual mockups and revised prototypes of the Grower’s Dashboard with implemented recommendations on data visualization and usability.
03
User-Interface Design
Enhanced data visual recommendations for effective user navigation and experience.
Engagement
Competitive Analysis and Strategy Development for Nexus Robotics
This engagement focused on providing Nexus Robotics with strategic insights to refine their market positioning and product offerings.​
The objective was to assess how competitors in the ag-tech space utilize data to enhance crop management and yield prediction, and to identify gaps and opportunities for Nexus Robotics.
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Approach, Methodology, and Tools Used
01
Competitive Analysis
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Conducted a thorough analysis of competitor dashboards and tools, including those from Intellinair, EOS Data Analytics, Flytnow, and Plantix.
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Evaluated the effectiveness of competitors' data visualizations, user interfaces, and overall user experience
03
Implications & Opportunites
02
Insights
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Provided recommendations to incorporate advanced features such as interactive weather strips, pest mitigation strategies, and what-if analysis for yield prediction.
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Suggested the use of minimal, consistent color schemes and effective use of visual elements to enhance clarity and user engagement.
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Insights will highlight blind spots where your offering might be creating a barrier for your customers.Implications and opportunities will show the impact of the barriers and highlight the opportunity to improve the user experience.
Measurable Outcomes
Improved Product Features
Nexus Robotics incorporated several suggested features, such as the interactive weather strip and pest mitigation strategies, which enhanced the functionality of their dashboards.
Enhanced Market Competitiveness
The strategic insights helped Nexus Robotics to better position their product in the market, highlighting unique features that differentiate them from competitors.​
OCADU co X Nexus Robotics
