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INTRODUCING

OCAD U CO Design Critique

OCAD U CO is offering IRAP clients design thinking-based design critique and user interface evaluation services in support of IRAP’s mission. 

The Design Critique offers firms a structured evaluation of the viability, desirability, and marketability of their product, service, project or process from a customer-centric lens. Design experts will offer feedback and recommendations to improve the user experience and will identify high-priority improvement opportunities for the firm.

Design Critique

A Design Critique is a guided, structured dialogue with your company and a design expert. It will provide a 360° view of the user experience of your product or service offering.

The critique model is increasingly applied within research and industry projects to quickly gather responses on viability, desirability, and marketability of a product, service, project or process.

The Design Critique CTO offers approximately 30 hours of work from an expert consultant. For IRAP companies, this cost is covered by IRAP.  Accepted applicants will only be required to cover a $300 admin fee.

OCAD U CO | Innovation and Design Thinking and Remote Workshop Facilitation

What do you get?

The critique session will provide clients with:
  • A timely and thoughtful review of a product or service with suggestions for improvements
  • An evaluation of the viability, desirability, and marketability of a product, service, project or process
  • An immersive introduction to design thinking, rapid
    prototyping and co-design
  • Key insights with a direct and immediate ROI
  • A written critique summary report

Focus Areas include:

  • Customer and user experience
  • Interaction design
  • Value proposition
  • Service design
  • Customer journey mapping 
  • Product accessibility 
  • Accessibility and inclusion
OCAD U CO | Innovation and Design Thinking and Remote Workshop Facilitation

Should you apply?

  • Are you struggling to understand what customers really want?

  • Are you looking for ways to truly differentiate your newest innovation?

  • Do you wish you had access to skilled designers who have helped the likes of Philips, Deloitte, Sapient, Nike, RBC, and others?

  • Can you share enough information to provide our team with context to get started?

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Who is eligible?

Small and medium-sized enterprises (SMEs) must meet the following criteria to be considered for this service:

  • Minimum of one full-time employee receiving a T4;
  • Less than 500 employees;
  • The firm is operating in Canada and has a CRA Business Number;
  • The firm has demonstrated a desire to grow and generate profits;
  • The firm meets IRAP program eligibility criteria.

Complete the form below to apply to participate in the Design Critique CTO with OCAD U.

If accepted you will meet virtually with an OCAD design expert where you will receive a timely and thoughtful review of your product or service with suggestions for improvements. The expectation from your end is to invest 6-8 hours throughout the process. 

Applications are due
October 2, 2020.

Submit your application today:

Apply Here
Program supported by the National Research Council of Canada Industrial Research Assistance Program (NRC-IRAP)

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