What if your company’s newest innovation was irresistible to users?

INTRODUCING

OCAD U CO Design Critique

OCAD U CO will offer IRAP clients Design Thinking-based design critique and user interface evaluation services in support of IRAP’s mission. Participants engage in authentic studio environments where art and design thinking promotes problem-focused solutions for workshopping ideas, product, service, and policy development. 

For the Design Critique, the objective will be to provide client firms with a guided & structured dialogue that quickly gathers responses on viability, desirability, marketability and manufacturability of a product, service, project or process. 

For the User Interface Reviews, the objective will be to provide the firm with feedback and suggestions on key parts of the user experience to determine high-priority improvement opportunities.

Design Critique

A Design Critique is a guided, structured dialogue with your company and a design expert. It will provide a 360° view of the user experience of your project.
 

The critique model is increasingly applied within research and industry projects to quickly gather responses on viability, desirability, marketability and manufacturability of a product, service, project or process.

The OCAD U CO Design Critique is valued at $10,000. For IRAP companies, this cost is covered by IRAP.  Accepted applicants will only be required to cover a $300 admin fee.

What do you get?

The critique session will provide clients with:
  • A timely thoughtful review of a product or service with suggestions for improvements
  • An evaluation of the viability, desirability, marketability and manufacturability of a product, service, project or process
  • An immersive introduction to design thinking, rapid
    prototyping and co-design
  • Key insights with a direct and immediate ROI
  • A written critique summary report

Focus Areas include:

  • Products and Prototypes (Industrial Design)
  • Packaging (Graphic Design)
  • Service Design / Service Blueprint
  • Customer Journey and Experience
  • Accessibility and Inclusion
  • Website Accessibility

Should you participate?

  • Are you struggling to understand what customers really want?

  • Are you looking for ways to truly differentiate your newest innovation?

  • Do you wish you had access to skilled designers who have helped the likes of Philips, Deloitte, Sapient, Nike, RBC, and others?

  • Can you share enough information to provide our team with context to get started?

Who is eligible?

Small and medium-sized enterprises (SMEs) must meet the following criteria to be considered for this free service:

  • There is one or more full-time equivalent employee(s) on the company payroll;
  • There are no more than 500 employees;
  • The firm operates from a professional space;
  • The firm is Canadian and has a Canada Revenue Agency Business number.

Submit the questionnaire below to determine whether your company is eligible for a user design and user experience review from a design expert from OCAD University. 

If accepted you will meet one on one with an OCAD design expert where you will receive a timely thoughtful review of a product or service with suggestions for improvements . The expectation from your end is to invest 6-8 hours throughout the process. 

Applications are due
October 2nd, 2019.

HOW DO I APPLY?

Submit your application today!

Program supported by the National Research Council of Canada Industrial Research Assistance Program (NRC-IRAP)

Still have questions?

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