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SOLUTION ACCELERATOR
How might we design a winter jacket that pushes the boundaries of material technologies while satisfying the diverse needs of individuals in extreme climates?
One of the world's leading manufacturers of luxury outerwear.
CHALLENGE
A luxury outerwear company was eager to stay at the forefront of innovation by integrating smart technologies into their products. They sought a partner who could accelerate their innovation process, ensuring that new concepts could be developed, tested, and refined rapidly—without compromising on quality or user experience.
APPROACH
To address the client's challenge, we employed our Solution Accelerator program, designed to help clients develop and implement innovative revenue generation solutions swiftly and effectively. This tried and tested program will get you to results faster and more reliabler.
PROCESS
Innovation is like cooking—using the right ingredients and following a well-crafted recipe results in a great meal. Over a three-day workshop, we brought together various departments and industry experts in smart fabrics and user needs analysis to co-design along a carefully tailored process. quality or user experience.
01
Define
02
Design
Research
03
06
04
05
Prototype
Develop
Go-to-Market
DAY 1
Defining the Future Landscape
The workshop began with presentations on the future by the clients’ leaders in marketing, business strategy, technology and user research. Participants noted insights on "active listening cards". These cards were clustered, revealing opportunities in the future landscape.


We began with presentations from the client’s leaders in marketing, business strategy, technology, and user research.


Active Listening Cards
This step helped to align future opportunities with the company’s strategic goals.

Synthesizing
Datasets
Data
Gathering
We began with presentations from the client’s leaders in marketing, business strategy, technology, and user research.


DAY 2
Researching People's Needs
Participants engaged in interview clinics, where they conversed with end-users to learn about their motivations and concerns regarding wearable electronics. This immersive exercise allowed the team to step into the users’ shoes, uncovering unmet needs that could drive innovation.
Interview
Guide
A set of questions designed to explore user motivations and challenges, ensuring consistent interviews and valuable insights.
User
Interviews
Direct conversations with end-users provided valuable feedback on their experiences, crucial for identifying unmet needs and driving user-centered innovation.
Need
Analysis
After gathering insights from end-user interviews, the team conducted a need analysis to identify unmet needs and prioritize innovation opportunities, ensuring solutions align with user demands.
DAY 3
Prototyping Experiences
The teams organized the data into Personas and Journey Maps to synthesize experience targets; where user needs and innovation possibilities intersected.
Ideate
Instead of months, in just three days, we transformed insights into actionable prototypes, ready for user testing.
Experience prototypes allowed early user testing: de risking ideas by immediate feedback from the target market.
Co-Create
The client, impressed by the speed and effectiveness of our Solution Accelerator approach, adopted it to their future product innovation efforts.
Evaluate
THE IMPACTS
In just three days, we went from insights to prototypes of jackets we could test with end users. Impressed with the effectiveness of how well we worked together, the client adopted our process to accelerate their future product innovation.